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The Form Gallery, Issue #059 - "Seven Tips to Creating Great Church Fundraising Letters""
March 26, 2013

Seven Tips to Creating Great Church Fundraising Letters

Does your church do fundraisers? If yes, then check out the tips below for creating a great fundraising letter and I also have free sample fundraising letters available. Be sure to check out the Raffle Secrets eBook below also.

There is also information on Church Credit Card Usage plus a free Credit Card Policy (Sample), Credit Card Use Request form and Credit Card User Log available.

Are you finding yourself overwhelmed in the office? Shepherdbase will save you a lot of time in your church office. Shepherdbase - Church Membership Database - is on Sale Now By Popular Demand Through March 31, 2013. Shepherdbase will track memberships (unlimited), contributions, attendance and much more for ONLY $29.99 so Hurry & Enjoy these Savings!


Seven Tips to Creating Great Church Fundraising Letters
Raffle Secrets eBook
Church Credit Card Usage New Web Pages with New Forms
Shepherdbase (Church Membership Database) Special Sale Through February 28, 2013
FCF (Free Church Forms) CD
Church Office Package – Special Limited Offer
Free eBook - ”Top 10 Tips on How to Organize Your Office” Table of Contents

Seven Tips to Creating Great Church Fundraising Letters

Obviously, the key to a great fundraising letter is be sure and choose the member of your fundraising committee with the best composition skills to write it. However, don't be scared to make the process one of collaboration. If no one in your committee has experience with writing fundraising letters, don't worry just simply use the effective letter writing tips below to help you.

After your member is done with writing the letter always read over it yourself along with your committee, offering suggestions and ideas on how to make it stronger. This type of editing can create remarkable results in a short period of time, producing a great, well-written fundraising letter that you will feel confident in sending to potential donors. Here are the some tips on effective fundraising letter writing:

  • 1. Know Your Donors - It is good to keep a simple question in mind before you begin to write your letter such as "Who will you be asking for funds?" Create a contact list with names, addresses and phone numbers for many people. Depending on your fundraising goal, you will need to have an exact number of donors on the list and how much you're asking each person to donate.
    Put yourself in the donors shoes and imagine what sort of request you would respond to, and think about how the donor will respond to a similar letter. Will the donor react the same way you do? Remember, a letter requesting money from private citizens will be very different from one sent in hopes of winning a government grant. If you have a list of past contributors that's good because people who have given in the past are often willing to give again. Knowing your target audience will help ensure a successful campaign.
  • 2. Make Letters Easy to Read - Most people love the letters that are easy on the eyes. Make your fundraising letters easy to read by using wide margins, bigger font, and always put spaces between your paragraphs.
  • 3. Ease Donors In - Open your letter being pleasant, cordial and intriguing and make them want to keep reading. Most people will scan the first sentence of a letter and then discard if they're not interested. Ask yourself, "How does your cause relate to them personally?" because people like to read about themselves.
    If writing to a past donor, always thank them for their past contributions and refer to the success of the previous campaign. This part of the letter should not be more than a few sentences in length.
  • 4. Sincerely Make Your Case - Now is the time to make it known if you're asking for the benefit of a particular cause. Tell them why they will be donating to your fundraising effort! Immediately after your friendly introduction, state your case passionately with approximately 150 words or so. Tell them what their donations will be used for and how the money will be spent. Let your readers know how you believe strongly in the need your cause or church has, and how important it is that they donate as they are able, and don't be scared to use emotional language.
  • 5. Ask for a Specific Amount - Fundraising letters are up to 30% more effective when you ask for a specific donation according to research. You need to even mention how much donations of this amount have helped your congregation in the past, and stress the need for continued support. A particular dollar value now gives them something they really have to consider, and your chances of seeing a good return will be a lot better. You need to also mention that donations above and below the suggested amount are always welcome because as with any fundraiser every little bit helps. This portion of the letter should come just before the conclusion of your letter, and a sentence or two should be sufficient.
  • 6. Conclusions and Thanks - Be sure and thank your reader for their time and consideration of your cause in a few short sentences. Take a moment to mention all the good reasons why they need to contribute to your fundraiser. Always have a hand-written signature on your letters because this lets people know that it is not a form letter and a real person has written to them and is sincerely asking for their help and consideration.
    In some cases you might feel that you have more great information about your cause to share with your readers and you might consider including a second page insert with more details and photographs. This might raise your costs slightly, but it might be well worth it if you think it will make a significantly stronger case for your request. Including a return envelope will also raise your costs a bit, but it's a very direct way of encouraging returns from potential donors. You want to make the donation process as easy as possible for people who are on the fence about contributing to your cause.
  • 7. Follow Up with Phone Calls - This is the most important tip for a direct mail campaign. Wait about a week or two after sending your fundraising letters, and then consult your contact information list and place calls to your potential donors. First, confirm that they did receive your letter and then ask them if they had any questions you might be able to answer. If they are not able to donate the amount you've requested, you might suggest smaller amounts until you find their level of giving that they are comfortable with.
    Research shows that follow up phone calls can significantly increase your rate of returns. A lot of times, the person simply needs to hear a human voice (yours) confirming what the letter has already told them in order for them to make a donation.
    Asking for money can sometimes make us uncomfortable, but remember that writing a fundraising letter can be a highly effective way of raising funds for your church or cause. Many times, you can see a big return for the cost of a few stamps!

Click Here for the Free Sample Fundraising Letters (7) plus a "Thank You For Donation" sample letter.

Raffle Secrets eBook

Raffle Secrets - A Complete Guide to Planning and Holding a Winning Raffle

Are you asking yourself "If I could learn the right strategy, could our organization could raise more money with less effort?" If yes, then you need to check an affiliate of mine's great eBook with some awesome tips on how to plan and accomplish a Winning Raffle. You will learn:

  • How to comply with the laws of your state
  • How to define your raffle goals
  • How to get great raffle prizes
  • How to price tickets to maximize revenue
  • How to print, advertise, and publicize your raffle
  • How to build momentum toward your drawing date
  • How to hold the Big Moment (the raffle drawing)
  • How to wrap up the event and measure success

Click here for more information on the Raffle Secrets or to purchase the eBook.

Church Credit Card Usage

Transactions in this day and age are handled so much differently than in the past. Our society now has moved from coins to paper money, checks and presently electronic forms of payment such as credit cards and electronic fund transfers.

As time changes and people's habits changes, so will the processes in your churches. There are two primary ways that credit card transactions occur for church expenses such as an employee buys something for the church on a personal credit card and then submits for reimbursement. This process is simple, but they should follow the church Reimbursement Policies and Procedures that is in place. The second would be to use the church corporate credit card.

A corporate credit card allows the church to have a card in the church's name with the church credit so the church will receive any benefits offered by the credit card company. This card can be very useful in a ministry, but decisions should be made to make sure they enhance the operations of the church and comply with necessary procedures that are in place.

Technology and electronic transactions will only grow in the future so consider how it you can use it to the best benefit of your church and church staff.

Always have a church credit card policy in place before using the card because this will address issues such as who is allowed to possess a church credit card. I have more information on Church Credit Card Usage and a sample Church Credit Card Policy, Credit Card Use Request Form, and Credit Card User Log - just click link below.

Click Here for the Free Sample Church Credit Card Policy, Credit Card Use Request Form and Credit Card User Log. New Web Pages with New Forms

I will be continually adding new don't miss an issue!

Shepherdbase (Church Membership Database) Special Sale Through March 31, 2013

Shepherdbase (church membership database) is ON SALE NOW By Popular Demand Through March 31, 2012 FOR ONLY $29.99. You will also receive 2 Offering Envelope Templates and Offering Count Sheet free as a Bonus for purchasing Shepherdbase! Hurry and Enjoy these Savings!

Shepherdbase (church membership database) will:
  • Track member's information along with a place for member's picture and automates First Time Visitor Letters for new members
  • Track member's contributions and automates Annual Contribution Letters at the end of the year
  • Filter church member's information with the click of a button
  • Track Church Attendance and automates Attendance Report

Shepherdbase is a very simple and user friendly database, but very powerful.

If you purchased Shepherdbase in the past (before Sept. 2011) and would like to receive the latest new updated version of "Shepherdbase" free of charge contact me.

FCF (Free Church Forms) CD

This great CD has all the free church forms, certificates, flyers...on along with 4 Bonuses as a Thank You for purchasing the CD all for one special price of $13.99 plus shipping and handling ($7.00 in the U.S. or $21.00 outside the U.S.).

The FCF CD includes:

  • Free church forms, certificates, flyers...(550+ forms each in PDF and Microsoft Office Word format - some in Excel). Also continually updated to include the latest forms created.

  • Table of Contents that includes folders/subfolders named the page in which they were generated and the name of the files under the folders.

  • Bonus#1 - Church Offering Envelope Templates#2 (short and long) are included in the CD.
  • Bonus#2 - Expense Report in MS Excel format that will automatically calculate expenses.
  • Bonus#3 - Beautiful 12 Month Photo Auto-Year Calendar in Microsoft Office Excel format that you can easily automate any year you want with the click of a button and change any of the photos very easily on any month you choose.
  • Bonus#4 -eBook - "Top Ten Tips on How to Organize Your Office".
Click here to purchase the Free Church Forms CD.

Church Office Package – Special Limited Offer!

The Church Office Package includes Shepherdbase - Church Membership Database and the FCF (Free Church Forms) CD along with all the Free Bonuses for only $40.99 plus shipping and handling ($7.00 in U.S. or $21.00 outside the U.S.)! Hurry and Enjoy these Savings!

Click here to purchase the Church Office Package Deal

Free eBook - ”Top Ten Tips on How to Organize Your Office”

This eBook is free to my newsletter subscribers as a special "Thank You" for subscribing to my newsletter. I have worked in several different secretarial areas with different jobs and I have learned the hard way how to organize more than one office. Take advantage of these tips in this free eBook and they will help get your office organized. Just click on the link below to download your free copy today.

"Top Ten Tips on How to Organize Your Office" Table of Contents

The Table of Contents is available here. You will now have access to all of the free church forms...listed in alphabetical order. I update it with new church I create them. I have them in categories so that you can just click on the form you want and it will lead you to that page. Just click on the link below for the free FCF Table of Contents. Enjoy! :) Table of Contents

You can easily contact me through my email: I will get back promptly with any questions you might have.

Have a Great Easter!

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